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Heal Reflexology / Brand Identity

A start up reflexology therapist who's approach was to focus on offering treatment for infertility and health issues. Wanting to stay away from the obvious lotus flower and give it more of a medical approach, we developed a memorable name, calming colour palette and empowering brand pattern. The curve of the 'L' gives a subtle nod to the subject matter, the heel of the foot, whilst the pattern forms a relaxing, calming flow nodding to the coming together of 2 elements.

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Worked across: Logo / Identity / Brand Look & Feel / Stationery / Signage / Literature / Digital