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JOHN FRIEDA / Experiential
By creating a portable experiential POS system in a case which could then be easily re-clad with new graphics to suit any of the John Frieda sub brands. This solution offered true flexibility and strengthened the connection with the customer through experiential and brand awareness.
Shown here is the generic John Frieda brand applied to the case elements and then re-clad with new graphics to create a beach hut look for the launch of their new Beach Blonde product.
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